Product Architect

SaaS products that people
actually understand.

Helping companies turn complex products into interfaces that click. Strategy, design, and execution, embedded in your team.

See selected work Get in touch

Practice areas.

01

Listen

Desk research with citations, conversations with people in the field, ecosystem mapping. I figure out who holds what, before designing anything.

02

Map

Information architecture, sitemaps, role models. I draw the structure of the product before any pixel, so the team has something to argue with.

03

Blueprint

Swimlanes, service blueprints, user journeys. The map of how intent becomes action, across people, screens, and the platform behind them.

04

Design

Visual identity, UI, dashboards, components. Where the structure turns into a product people open without thinking, and trust on second glance.

05

Ship

Embedded with engineering, specs, tokens, design system, documentation. Often augmented by AI workflows, so handoff feels like one continuous build.

From chaos to momentum.

I take the messy, complex, and overwhelming, and shape it into something people can navigate with confidence.

See how I do it

Problems solved, products shipped.

Scroll to explore
Research → Definition → Solution

The story so far.

Portrait of Pietra Gottardo

Hey! I'm Pietra, I design solutions that work across borders.

I started in graphic design, branding, editorial, industrial, before moving into digital product design. For the past four years I've been focused on SaaS, working with international teams that need to turn complex, regulated, multi-stakeholder domains into interfaces people can actually use.

My work tends to live at the boundary between research, information architecture and the UI itself. I map ecosystems, draw service blueprints, design role-based sidebars, and ship the screens that come out the other end, often working alongside engineering as a product architect rather than handing files over a wall.

I work in EN and PT-BR. Available for new engagements with startups that take their domain seriously.

Based

Remote · Brazil & EU timezones

Languages

EN · PT-BR

Engagement

Embedded · specs, tokens, AI handoff

Currently

Available for new engagements

Let's build something
people understand.

Have a SaaS product that needs clarity? A complex interface that users struggle with? I'd love to hear about it.